IBM: Zeroing In

Bloomberg Media Studios partnered with IBM to spotlight how the legacy tech company tests their own AI innovations first—telling a people-first story that highlights real human benefits with bold, unexpected visuals that transform complex technology into something fun and accessible.

CREDITS

  • Client: IBM

  • Director: Christian Nilsson

  • Cinematographer: Jan Erting

  • Production Company: There We Go Films

  • Founder: Rob Meyer

  • Head of Production: Kristian King

  • Post Production Company: Other NYC

  • Editor: Troy Mercury

  • Color : Big Shoes

  • Composer: Nicholas Marks

  • Publisher: Bloomberg Media Studios

  • Production Lead: Josie Otton

  • Edit Lead: Ed Adams

  • Design Lead: Tom McGuinness